For long now hotels, motels,
resorts and spas were content
if they had high occupancy
rates. For them, every customer
who was a paying customer
was good enough. And this
is how they have been surviving
for aeons now. But the rise
of the modern day economy
brought with it a rise in
the number of conventions,
seminars and meetings. Which
is when hospitality marketing
kicked in to define the kind
of audiences hotels, motels,
resorts and spas wanted to
attract.
Some of these places went
the whole hog and declared
themselves to be business
venues and began tapping into
distinct kinds of customer
profiles. In fact, by adopting
a kind of hospitality marketing,
they managed to re-invent
themselves into becoming the
preferred choice for the growing
breed of business travelers.
But some of the others, more
notably the bigger hotel and
resort chains, made better,
more intuitive use of hospitality
marketing.
The best example could be
the kind of services some
of these groups offered by
capitalizing on the downtimes
that affect any industry.
Just like any other industry,
the hotel and resort industry
too faces its lean periods.
By effectively utilizing hospitality
marketing, they were able
to convert these lean periods
into periods of high occupancy,
thanks to the way in which
they reinvented themselves.
A noticeable shift of the
events that occur at these
places will reveal the subtle
yet effective influence of
hospitality marketing. And
this is a branch of marketing
that most hoteliers have grown
to trust and adopt.
So you'll view your next
convention in a different
light... |
