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It's Your Choice
by Ethan Cole
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Two hundred years ago the
average age of companies
was measured in generations.
The average age of companies
today is running at 30 years,
and futurists predict that
within the next 20 years
the average age of companies
will be just 5 years. These
statistics carry profound
ramifications for each one
of us because the working
life of the average individual
is 50 years!
For the first time in modern
business history, each of
us is being forced to face
up to the reality that we
are, in effect, in business
for ourselves. Although
we sell time, the value
placed upon the time we
sell is determined by the
quality of our product –
our knowledge! The more
effective we are at applying
our knowledge, the higher
the value the market will
place on our time!
The quality of your knowledge
product though is not, in
isolation, sufficient because
your potential customers
are all companies and these
are, by their very nature,
made up of teams of people
- teams of people with diversified
knowledge and skills. Therefore,
the true measure of how
valuable your product is
relates directly to how
effective you are at delivering
direct results through making
meaningful contributions
to the team within which
you operate.
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From an age where we were
told what to do, and we did
it, we have moved into an
environment where we often
have to assess for ourselves
what needs to be done - and
then we have to figure out
what we are best at doing
in order to make the contribution
that needs to be made. This
reality means that we have
to take responsibility for
ourselves and pay careful
attention to compiling, and
continuously revising, our
personal business plan. No
company will, today, plan
your career – you have
to do that for yourself!
This is where the true challenge
lies, because to plan our
lives, to formulate our business
plan, we have to have clarity
as to who we are - we have
to understand ourselves. Sure,
we all want to be happy, healthy,
and loved, but our minds are
so turbulent and our bodies
under such stress as a result,
that we fail to pay attention
to that one part of our being
that acts as the cement for
everything else and helps
us identify our purpose and
direction in life –
our soul.
The first step in understanding
yourself is to understand
the connectivity between the
three aspects of who you are
– your body, your mind,
and your soul:
- Your Body
is the collection of molecules
that enables you to experience
the world. It includes the
sensory equipment that connects
you to your environment
(hearing, feeling, seeing,
tasting and smelling) and
the motor system that enables
you to act (your vocal apparatus,
hands and feet). Each day
your sensory experiences
are influenced by the ever-changing
chemistry and electricity
of your nervous system,
which in turn influences
every cell and organ in
your body. In this way,
your experiences affect
you biologically.
- Your Mind
is a field of thoughts,
engaging in a continuous
conversation about what
has happened, what is happening
and what might happen to
you. In response to your
perpetual experiences you
form opinions, discriminations,
evaluations and judgements,
coloured by emotional reactions.
Your thoughts, memories,
desires and feelings are
various expressions of your
mind.
- Your Soul
is the silent witness to
your mind and body. Your
body is changing –
look at a photograph of
yourself from ten years
ago and see how different
it is to what you look like
today. Your mind is changing
– your beliefs about
yourself and the world are
different today compared
to earlier times in your
life. Quietly your soul
observes all this, providing
continuity to your identity
and providing you with the
stability you need to maintain
balance.
When your observing soul,
thought-generating mind and
physical body are aligned,
you are most likely to translate
your intentions into choices
that result in the outcome
you desire. It is a decision
from the soul that allows
you to move through the door
of change in such a way that
you have absolutely no intention
of retreating. This resolve
we know as commitment - a
commitment to ourselves! |
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In
order to take responsibility
for your life and career you
have to make a commitment
to yourself to do so. Commitment
though, implies action –
action that has to be practiced
continuously. Through this
continuously practiced action
you form good habits that
put you on autopilot in controlling
your life. There are, however,
three guiding principles you
will have to adopt:
- What
you think, you become.
Deep in your soul you suspect
that you have not yet realised
your full potential and
are worthy of a lot more.
You have to be honest with
yourself and get your mind
to start analysing these
suspicions because it is
the conscious mind that
will release your free will
and enable you to start
writing a better ‘next
chapter’ in spite
of everything that has happened
in your life to date. The
primary requirement, however,
is that you have to be willing
to do things differently
in order to realise different
outcomes.
- Release
Your Past. We all
have issues we have to deal
with but spending years
of time and energy trying
to get to the bottom of
the ‘problem’
that caused the issue in
the first place is not the
most successful strategy.
It is possible to clearly
understand why you are unhappy,
but still not be happier.
It is possible to know why
you have made bad choices
in the past, but this knowledge
may not enable you to make
better ones today. The most
important principle is to
let go of the past and commit
to change. For our lives
to change, we have to change!
- Unlearning.
Most people live their lives
as conditioned as Pavlovian
dogs, reacting in predictable
ways to the situations,
circumstances and people
they encounter. Because
there is security in doing
the same things over and
over, people stay in relationships
that are not good for them,
hold onto jobs that allow
limited scope for self-expression
and maintain daily routines
that numb them to the opportunities
that unfold around them
all the time. Whether you
like it or not, you are
a creature of habit and
if you are not getting what
you want out of life you
had better start identifying,
and releasing, inhibiting
habits! In their place form
habits that will form you
into the person you have
always known you could be!
It is action that will take
you where you want to go in
life – not affirmations.
Successful people do not continuously
tell themselves “I am
a powerful person!”
- they prove their worth to
themselves by taking action.
The challenge is here and
now. You have no choice other
than to take control of your
life and career because nobody
else is going to do it for
you – they are just
as confused as you are! Determine
what knowledge you need to
acquire, find out how and
where to acquire it, go out
and acquire it, and then apply
it! Make yourself into the
best product you can be in
your specific field of expertise!
Coaching
Tip:
Make the commitment
now to...
- Determine what knowledge
you need.
- Go all out to build that
new knowledge
- Be true to yourself by
applying the newfound knowledge!
Remember that internal misjudgements
are six times more likely
to cause business failure
than external factors. Success
in business, as in life, is
all about getting the fundamentals
right … and the actions
you take!
Makes you
think, doesn’t it!
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© Copyright
2006-2008. All Rights Reserved |
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