Marketing on internet radio
stations would be a lot trickier
than using banner ads or AdWords.
For those other two methods,
I didn't have to do much in
the way of identifying my
target demographic. It was
easy to put banner ads up
on websites that pertained
to my products, and all I
had to do for AdWords was
sit back and wait for potential
customers to come to me.
With internet radio stations,
however, I would have to figure
out what kind of music my
target customers would most
likely listen to and then
advertise on those channels.
Luckily, I had a good idea
of how I could get that information.
The first thing I did was
put a poll on my website.
I asked site visitors what
kind of music they listened
to and I listed several choices
for them to choose from. I
was able to collect very useful
data this way.
Another way I gathered data
was by contacting several
internet radio stations that
played the music my customers
were most interested in and
speaking to their marketing
director (if they had one).
After identifying myself as
a potential advertiser, I
was able to get a lot of information
concerning their listener
demographics, which further
helped me decide where to
spend my marketing dollars.
I've been advertising on
internet radio stations for
a few months now, and I am
quite satisfied with the results.
Even though there's still
room for improvement, I definitely
feel that I'm getting a very
good return on my investment.
If I keep refining my ads
and doing my market research,
I'm confident that I'll be
able to make as much money
from internet radio stations
as from banner ads and AdWords. |
